About

Hand-crafted by our talented team of artisans, SG by Sonia Gulrajani brings to you a line of luxury bags and accessories, that speak the charm of a true old school artisan with the design sensibilities of a modern, luxury fashion brand. 

Playing with traditional silhouettes, like the classic Indian 'Potli' bag and reinventing this to fit your modern, versatile fusion wardrobe.

 

Let's meet the mother-daughter duo behind the brand..... 

       Our Founder & Creative Head (And Mother), Sonia Gulrajani      

 

Driven by her sense of creativity and an impeccable eye for all things beautiful, our founder Sonia Gulrajani initially started off by designing a few bags for herself. Having been completely enamoured by the fabrics and embroideries of the Indian craftsman, this home based project suddenly grew to become a leading brand name for potli bags, in the Indian fashion space. 

Worn by some of the most sought after celebrities and Indian bloggers like Karisma Kapoor, Lara Dutta & Masoom Minawala to name a few; SG's collection has also been stocked at retail stores like Aashni & Co (London), Ensemble etc

Recently, the brand has also expanded into footwear - taking our love for sequin, embroideries and pearls to a whole new level! 

         

 

A double graduate from Warwick Business School & the London College of Fashion, Our COO Karina has always dreamt of running her own fashion brand. With an aim to grow Indian fashion globally and make SG a one-stop destination for all things wedding related; Quality and a seamless customer experience are of utmost importance to her. 

Together they seek to grow and nurture the brand so as to create timeless pieces that are treasured forever and are modern heirlooms.